InnDrive is a software platform created to evaluate and improve the entrepreneurial capacity of startups and companies engaged in developing new projects, either new products or new lines of business. It was implemented as a result of research in the field of innovation management carried out in a consortium formed by the Research Center for Engineering and Innovation Management (RESIN) within the Technical University of Cluj-Napoca, ASE Bucharest, Romarketing and Arxia.

The InnDrive system provides support for conducting comprehensive assessments that determine the maturity of the business plan and the level of preparation of entrepreneurs to support the business in good conditions, including reporting systems, support provided by mentors by developing and implementing an action plan dedicated to each entrepreneur in part.

This program can be applied to any startup or project in its infancy, being a real guide for those at the beginning of the road in any type of business or project. The analysis is complete and complex and is divided into five areas:

  1. general aspects
  2. technological aspects
  3. target market issues
  4. aspects of the business model
  5. internal processes

All these areas include a variety of questions structured in various chapters, which go through the entrepreneur through a detailed assessment of all aspects of a business, such as:

  • target segment identification
  • monetization strategy
  • competition identification and analysis
  • trademark protection
  • understanding the intellectual property strategy beyond trademarks and patents
  • Evaluation of the Eliminate-Reduce-Raise-Create matrix (ERRC - documented in the “Blue Ocean Strategy”)
  • evaluation of potential pivoting directions, etc.

The complexity of the evaluation generated by the platform can be modified / simplified by the Arxia team, as needed.

For a demo or a more detailed analysis, contact us with confidence at